The only coaching program built exclusively for combat sports gyms.
Muay Thai · BJJ · MMA · Boxing · Kickboxing — that’s it.
Twenty years a fight coach, my own Muay Thai and BJJ club built to 750 members, and 125+ combat sports gyms since — grow properly without turning into a fitness centre.
I’ve seen the same three problems in over a hundred gyms.
Not four hundred. Three. And none of them is the one you’ve been paying an agency to fix.
The three problems, and what they cost you every year.
Six minutes. No slides and no whiteboard. Just the three numbers that matter most when looking at a combat sports gym.
- 01Getting more of the right members in
- 02Keeping the members you already have
- 03Running a gym that does not rely on you every day
Combat sports gyms only
Start with a few questions.
Answer the short questionnaire below. Next, we’ll collect your details before taking you to choose a time for a 30-minute call.
Next: enter your name, email and phone number so we can save your application before you choose a call time.
Combat sports gym owners. Nobody else.
Hear directly from combat sports gym owners about the results they have achieved.
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The messages that come once it starts working.
Results shared by combat sports gym owners. Select any screenshot to read it in full.
A selection of client messages is shown below. View more only if you want the full proof wall.Swipe sideways or use the arrows to view one client message at a time.
Combat sports gyms are all I take on.
That’s not positioning. It’s the whole business — and it’s the reason thirty minutes with me is worth anything to you.
This is for you if
- You run a Muay Thai, BJJ, MMA, boxing or kickboxing club
- You’ve got paying members and a room with mats in it
- You’ve got a kids program, or you know you should have
- You’re coaching more hours than you’re paid for
- You want the gym more profitable, not more corporate
This isn’t for you if
- You run a pilates studio, CrossFit box, F45 or a 24-hour gym
- You haven’t opened yet — there’s no baseline to grow from
- You want marketing run while nothing else changes
- You’re happy where the gym is and just want more leads
- You’re after a franchise model or an exit playbook
The questions I get every week.
I’ve been burned by a marketing agency before.
Most owners I speak to have. The reason it did not work is that the people you were dealing with had no idea what a combat sports gym actually is. I’m not an agency. I’m a fight coach who learned this because I had to.
We grow through word of mouth. Why do we need this?
Word of mouth is real, but it is a good year you did not cause. You cannot plan around something you do not control. This does not replace word of mouth — it stops your year being made of lucky months and quiet ones.
Our culture is different. Won’t this turn us into a fitness centre?
The opposite. The business gets built around the gradings, the seriousness and the people on your mats. None of that gets touched.
Who is this not for?
Anything that is not a combat sports gym, and any owner who wants someone to run marketing while nothing else changes.
What happens on the call?
Thirty minutes. We go through members, revenue, retention and how the gym runs without you. You leave knowing which problem is costing you the most and what to do first.
You already know which one it is.
New members, keeping them, or never getting a night off. Six questions and thirty minutes and I’ll tell you what it’s costing you a year.
Combat sports gyms only · Muay Thai, BJJ, MMA, boxing, kickboxing